management is nothing but bureaucracy.
leadership is nothing but hierarchy.
Wrage/Antwort is a management and business consultancy. Our mission is to work with our clients
to find creative answers to business problems. We believe that creativity should be a part of every aspect of what a company does. And that every company can improve its performance by making its creative assets work for them.
Who is Wrage/Antwort?
What is Wrage/Antwort exactly?
When should I call Wrage/Antwort?
What are the tools and methods of Wrage/Antwort?
What are the products or services offered?
How do I know that Wrage/Antwort has the right answers for me?
Primarily: Folker Wrage. 20 year advertising professional. Ogilvy, Leo Burnett, Saatchi & Saatchi, Publicis, McCann. 10 years in leading positions as ECD or CCO. Worked in advertising, digital, direct, shopper. Berlin School of Creative Leadership class of 2013. MBA thesis: “U-Turn – How To Turn An Agency Around In 12 Months”. Lecturer, speaker, Cannes jury member, picky blogger. Worked and lived in Germany, USA, Switzerland, Turkey. Prior professional experience: long haul flight attendant, journalist, burger maker, DJ. Proud owner of around 10.000 records. Tennis player and runner.
Need to know more? https://www.linkedin.com/profile/
Right now? A company that provides consulting services. In the future? That’s another question. We believe in business model prototyping. We will always offer the product that we are convinced of. And we will always check this against what our clients need and want. If we think that we need to change our business model to be able to make our clients even happier, we will. So if you think that we are not exactly offering what you need – talk to us anyway. We’ll be happy to discuss ways of making you happy.
These are a few of the questions that we can answer: How can I tap into the creative resources of my company to be more successful? How do I approach subjects like organizational structure, workflow, finance, or workspace more creatively? How do I have to change the leadership culture in my company to create a better organization? How do I make innovation and creativity a part of my corporate culture?
Your questions will probably be more specific. Based on our background, we can work with you on more specific questions like the integration of central European business culture into – for example – an Eastern European organization. Or even more specific: Can Wrage/Antwort help with integrating digital? Can Wrage/Antwort help me open up an agency office in Istanbul? Sure. We can.
Go ahead. Call. Ask. We will give you an honest answer about what we can do. And we have excellent partners for the things we can’t do ourselves.
We use the most basic tool available – questions and answers. Your business deserves more than standard procedures and tools, so we prefer to become part of your work process, and to work together with you, ideally on a day to day basis. If you want to combine a change project with an interim assignment, we are ready to do that as well.
Another important tool: your time. There is no substitute to conversation, discussion, and decision making. Together with you, we will analyze the situation, define goals, and create change initiatives. We go through them together, we help you communicate and implement, and we make sure that the improvements become part of your corporate culture.
There are other things we use as well. Commitment, passion, honesty, self-efficacy, joy, experience, truth, accountability, openness. When we work together, you get everything that we have.
As much as we don’t like to use standardized tools for specific problems, we are also cautious about offering a strictly defined range of products. But of course you need to get a general idea – so here’s what we can say:
Change management and/or interim management. Wrage/Antwort is integrated into your organization for a fixed amount of time, acting as part of your organization while going through the change projects that we define together.
Analysis packages. Wrage/Antwort is integrated into your organization for a fixed amount of time to take a good look at how it works. We analyze by taking a look at every aspect of your company - workspace, communication, social, structure, etc. You get a full report, presentation, recommendation. Project partnership. Wrage/Antwort acts as a partner in your business project. Opening up a new agency in a foreign country. Integrating digital. Managing transition after an acquisition or a merger. Training key personnel according to clearly defined objectives. We don’t consider this as outsourcing – we become part of your organization for the duration of the project.
Consultation packages. Wrage/Antwort is available in small doses as well. If you need a bit of help, advice, coaching, input from time to time, we can talk about that. Once a month for fixed amounts of time at your office, at reasonable rates. We come in, and you decide what we do. It’s like a Wrage/Antwort subscription for a fixed number of days of presence.
Probably not by just by reading the information on this website. The product that we offer is quite new and unique, and much of the success of what we do clearly depends on a very good relationship between Wrage/Antwort and our clients.
So here’s our offer: if you think that we just might be able go bring value to you and your organization, we should have a conversation. The deal is quite simple: we don’t charge for our time, you only take care of travel expenses and a nice meal together. If you think that we should work together, great – if not, we’ll at least have had a good conversation.
Just in case you are interested in how we think and how we talk, here are a few links to articles, speeches, and videos for you. If you care, do give us a little feedback, or ask for further material. Apart from our work for clients, we love to work in the thought leadership field, and love to think and talk and write about things that move our industry, and those of our clients. And rather than distributing other people’s thoughts and messages, we prefer to create our own.
An article on Forbes online explaining why creativity needs to be a major part in business processes today.
A speech by Wrage/Antwort that was held at this year's FESPA World Summit, talking about why there are two sides to change - and why they are both good.
A comprehensive article about the Wrage/Antwort and what the purpose of the company is. Published in March 2013 in "Werbewoche". In German - translation below.
The English translation of the Werbewoche article above.
At Wrage/Antwort, we value the advice and inspiration of really good friends. So don't consider the following compilation as the usual list of preferred partners - they are much more than that. We have known these people for years, they are close personal friends, and we trust them in everything they do.
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